
In business strategy class I can remember learning to deconstruct a
market situation and look at shortcomings or gaps and then use this gap as a
competitive advantage. Deconstructing some topic into its parts with analytical
thinking is very important and of course it has to be thought in schools and
universities. But creative thinking, “constructing thinking” was not trained.
If we want to solve long lasting societal, environmental and business problems,
it is not enough to deconstruct the situation and look at gaps. Analytical
thinking can help us find the problems, but creative thinking can help us solve
them. So we need creative thinking for innovative solutions. We need to see the positive aspects of what has been
done, honor those and build on them. This does not only address education, it
also addresses business. If we can train and attain this creative and positive
mindset, we can also start to see more win-win situations in daily business
life.
Watch Ken Robinson talk on a facet of this topic: (http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html)
Vanessa McSorley
Vanessa McSorley
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